Proofpoint Marketing Manager, APAC in Sydney, Australia

Marketing Manager, APAC

Location:Sydney, Australia


Company Overview

At Proofpoint, we have a passion for protecting people, data, and brands from today’s advanced threats and compliance risks. We hire the best people in the business to:

  • Build and enhance our proven security platform

  • Blend innovation and speed in a constantly evolving cloud architecture

  • Analyze new threats and offer deep insight through data-driven intel

  • Collaborate with customers to help solve their toughest security challenges

We are singularly devoted to helping our customers protect what matters most. That’s why we’re a leader in next-generation cybersecurity—and why more than half of the Fortune 100 trust us as a security partner.

The Role

Marketing Specialist: Works on the planning and implementation of projects that support the marketing function. Interacts directly with product managers to identify new marketing opportunities, prepares regular marketing activity reports and responds to questions from the sales organization. Works individually or with a team in recommending action, scheduling and planning projects, estimating cost and managing projects to completion. May identify, evaluate and recommend marketing opportunities consistent with product line objectives; provides pre- and post-sale marketing support to distributors, OEMs and resellers; and supports public relations through researching, writing and editing press releases. Responsibilities may also include: coordinating trade show activities, website development, developing future e-commerce strategies, and tracking of marketing campaigns to evaluate results and provide recommendations for future marketing promotions.

Your day-to-day

  • Define, communicate and roll-out marketing plan for the region including Account-Based Marketing and mid-market plans

  • Develop and execute measurable regional demand generation programs that drive brand awareness and pipeline, with quarterly accountability for lead & pipeline creation

  • Localise and execute corporate international marketing campaigns in APAC

  • Ensure sales and marketing are aligned closely for our APAC region. Actively participate to quarterly sales meetings

  • Collaborate with Regional Marketing, Product Marketing and International PR to define APAC and market specific strategies and localize messaging accordingly

  • Develop effective always-on lead nurture programs that move leads to MQL status

  • Develop cross-sell/up-sell as well as competitive take-out marketing programs that help expend our footprint

  • Manage and attend media related events, executive speaking opportunities and awards programs

  • Analysis of campaign performance and recommendations for optimization and future enhancements

  • Provide quarterly regional business reporting and analysis on all programs and campaigns run in APAC

What you bring to the team

  • Proven years of experience in Marketing related roles in APA, including knowledge of SaaS, Cloud or IT Security enterprise software

  • Experience delivering effective demand generation marketing campaigns and programs that are integrated and multi-channel and that deliver measurable and repeatable results

  • Good knowledge of B2B marketing mix including social, digital, online and offline (event marketing)

  • Experience executing demand generation programs through resellers and strategic partners. Specific channel marketing experience is a plus

  • Good Marketing Automation experience, CRM (Salesforce) experience required as well

  • Experience with Account Based Marketing methodology and tactics

  • Fluent English is essential. Any additional language is a plus.

  • Excellent communication and presentation skills are a must.

  • Innovative and creative thinker who contributes valuable new ideas and insights

  • Resilience, drive and adaptability to thrive in a small team that will grow quickly

  • Ability to travel (10-20 %). Occasional travel to the Sunnyvale, California US Corporate HQ is required

Why Proofpoint

As a customer focused and driven-to-win organization with leading edge products, there are many exciting reasons to join the Proofpoint team. We believe in hiring the best the brightest and cultivating a culture of collaboration and appreciation. As we continue to grow and expand globally, we understand that hiring the right people and treating them well is key to our success! We are a multi-national company with locations in 10 countries, with each location contributing to Proofpoint’s amazing culture!


Proofpoint is an equal opportunity employer and welcomes applications from all qualified individuals regardless of race, sex, disability, religion/belief, sexual orientation or age.

Proofpoint does not accept unsolicited resumes from external recruiters or employment agencies. In the absence of a signed Recruitment Services Agreement, Proofpoint will not consider or agree to payment of any recruiter or agency fee. In the event a recruiter or agency submits a resume or candidate without a previously signed agreement, Proofpoint explicitly reserves the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency.